Wataniya Telecom is good company. No doubt about it. Even though they choose to operate a cartel with the other service providers in Kuwait, Wataniya does enforce the illusion of choice.
However, their marketing could sure use some improvement. Dont think of this post as a bashing of their marketing efforts. Everyone can sure use some advice on marketing communications and data mining.
The thing that bugs me the most about Wataniya Telecom is their website and their online credit recharge. You can insert any email into their information field and they will ignore it. So you could, in reality, put in sjkdnjksdnf@skdngks.com and Wataniya will accept it!!
This just goes on to prove their little regard for e-marketing. They could deliver all of their communication online and build a better experience for their customers in Kuwait. Kuwait is slowly becoming an overcommunicated society. But e-marketing presents an opportunity that can even the playing fields and shift the balance in favor of companies that have an eye for e-marketing in Kuwait.
Sunday, May 23, 2010
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