Horrible marketing tactic by ford Kuwait!!
Recently, I got an email from a known spammer in Kuwait about Ford Edge and Explorer. Has Ford Kuwait become so desperate that they now hire third part spammers to flood inboxes in kuwait with unsolicited email messages? You know e-marketing has hit rock bottom when you see a fortune 500 company involved in spam.
What they should have done is emplyed ethical e-marketing practices such as email and social media to reach out to their potential customers. Perhaps e-marketing takes time to develop and therein lies the difficulty for many companies to consider spam as a quick alternative. Its fast (really fast), relatively cheap and no load for the client. Just hire an e-gun and fire away.
I bet the results must have been disappointing.
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